YouTube is the world’s second largest search engine so let’s think about that for a minute. You know where you should be building your company’s presence, but so do hundreds of your competitors. We’ve designed an infographic below that will help you optimize your company’s content for YouTube’s search algorithm.

Thanks to social media, consumers are more than ever empowered as gatekeepers of which products and services they are marketed to. Enter inbound marketing. However it’s important for business owners to know the distinction between inbound and outbound marketing.

What is Identity? How is that different from branding? Know the differences and relationship, and what that implies for your company.